ビジネス戦略

¥59,999
コースコード: BST101
学期: Summer 曜日: Thurs 時間: 19:10-21:00 時間数: 20 セッション数: 10 言語: English 場所: Online 受講条件: ビジネス原論の基本的な知識が必要です。

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コース詳細

戦略とは、市場を見極めるリーダーや、市場で生き残る者たちに課せられるものです。戦略的思考には、関連する産業や競合企業、短期・長期的なビジネス環境について、総合的なビジネス分析を行うことが含まれます。このコースでは、企業がビジネスの方向性を定め、進めるべき事業活動の決定や、競合ポジションを保持し確立するのに役立つ手法を掘り下げます。戦略立案および経営戦略を深く理解する上で役立つ、コンセプトやフレームワーク、分析手法を紹介していきます。また、競争上の優位性を築き持続する手法についても、考察していきます。本コースは、企業もしくは部署の戦略方針を決定する立場にある方に、最適なコースとなります。

学習目的

1. How a company sets its direction.
2. How a company decides on which business activities to pursue.
3. How a company establishes and defends a competitive advantage.

受講対象となる方

Anyone interested in gaining a better understanding of business strategy, especially those who are pursuing a certificate in Business, Management, and Communications.

プロフェッショナルトレーニング修了証書:選択コース

教材

No required textbook

講師

Paul Kates

講師について

With a rich tapestry of over 30 years in diverse professional realms, Paul Kates stands as a beacon of expertise and leadership in the field of Continuing and Corporate Education. Hailing from Toronto, Canada, Paul's journey in the business world took flight after earning his MBA from the prestigious Schulich School of Business at York University. His early career was marked by a pivotal role in the Entrepreneurial Services Practice at Ernst & Young, where he honed his skills in accounting, auditing, and consulting across a broad spectrum of industries.

Paul's career trajectory then ascended to management positions within leading companies in the consumer goods and hospitality sectors, including a tenure at a Fortune 500 company. Here, he was instrumental in driving initiatives in marketing, sales, customer service, and merchandising, showcasing his versatility and forward-thinking approach.

In 2006, Paul embarked on a new chapter in Tokyo, Japan, where he has since become a cornerstone of the academic and corporate training landscape. As the Director of Continuing Education and Corporate Education at Temple University Japan (TUJ), Paul leverages his extensive experience to inspire and educate. He delivers a wide array of business courses and workshops, equipping professionals and students alike with the knowledge and skills to excel in today's dynamic business environment.

Paul Kates is not just an educator but a mentor and innovator, dedicated to shaping the future of professional development and corporate education in Japan and beyond.