ビジネス・マネジメント原論
コース詳細
This course introduces 21st Century business management. It pays special attention to managing start-ups and new initiatives. By way of case studies, role play, and group projects, participants learn how entrepreneurs, intrapreneurs, and their teams understand the complex situations they face, strategize, and then create business models enabling them to innovate continuously. All sessions of the course offer opportunities for participants to learn to design systems of human activity in a “hands-on” fashion, using the cloud-based technical platforms that distinguish this century’s businesses from all of their predecessors.
学習目的
Upon successful completion of this class, students will be able to:
-Participate in “management” as a collaborative practice of organizing systems of human activity in turbulent environments.
-Co-design, develop, and test “branding”, that is, marketing objectives and images for a new product or service.
-Co-design, develop, and walk-thru (or “pitch”) to investors a model for a new business, including its marketing, operational, and financial objectives.
-Participate in “management” as a collaborative practice of organizing systems of human activity in turbulent environments.
-Co-design, develop, and test “branding”, that is, marketing objectives and images for a new product or service.
-Co-design, develop, and walk-thru (or “pitch”) to investors a model for a new business, including its marketing, operational, and financial objectives.
受講対象となる方
If you are new to business and/or you would like a solid, practical understanding of entrepreneurship, then this course is for you. It should also be useful to individuals thinking about joining a start-up or a “fast company”, such as employees of traditional corporations, as well as professionals, technical people, or “creatives” working alone.
講師について
30年におよぶ国際経験を有する応用言語学者で、起業家としての顔も持つ。スタンフォード大学を優秀な成績で卒業。サンノゼ州立大学でサイバネティック・システムの修士号、テンプル大学ジャパンキャンパスでTESOL修士号を取得しているほか、プロジェクト・マネジメント・プロフェッショナル（PMP）の資格も有する。過去20年間に16カ国で革新的な教育プログラムを手がけ、政府や各種学校、大学、企業などに提供。2004年には米国防省で9.11以降の外国語教育について講演を行った。プロジェクト・マネジメントに関するコンサルティングサービスを提供する会社を経営している。